Marketing Decisions

General campaign orientations

The Business Women team chose to develop a Marketing campaign focused on the EUDRES “I living labs”. We believe that this is a project that can be very benefitial for the students because it works like a trigger to improve their future habilitys, like analythical thinking and capacity to solve problems, they can also show how criative they are by dealing with obstacles and uncertainty.

The skills they gain by participating in this kind of activity can also help them in their adult life, helping them to learn how to be a team member and giving them future job opportunities. The universities can also benefit from this project because it shows they are interested in improving their students performances and giving them tools that can help them be succesfull, also the solution the students come up with might be helpfull and important to the growth and improvement of the community in general.

motivate students to participate in this type of activity;
show the community how much this project can be benefitial for everyone, students, universities and society in general.
increase the number of registrations in the project

Marketing objectives

Our Target

Our marketing campaign will be directed to young adults that at the moment are students at Polytechnic Institute of Setúbal. This students must be motivated to make a positive impact on this community, they should be persistent and criative individuals who won´t give up when faced with na obstacle, and also be open to work with a team, respecting each others diferences and boundaries.

inform and educate the students about the project;
make this project known to the whole community and create a buzz efect around the matter.

Communication objectives

Notas e comentários gerais

Este projeto tem como objetivo dar a conhecer todas as potencialidades que o mesmo assegura. Respeitando sempre a essência do mesmo e recorrendo às instruções obtidas no manual de identidade da EUDRES, assim iremos recorrer a fatores que a organização considera como sendo fundamentais.